Welcome to Strategy + Action
March 7, 2023

Ep69 Chris Michel - How to Stop the Self-Inflicted Harm of Your Sales Process

Today on the show, Strategy + Action = Stopping the Self-inflicted Harm of Your Sales Process

Welcome to Strategy + Action, the show where we explore the intersection of intentional strategy and purposeful action. In this episode, we dive deep into the concept of self-inflicted harm in the sales process with guest Chris Michel. Chris is a sales and business coach, specializing in the HVAC and plumbing industries. He helps his clients to refine their sales processes and perfect their pitches to drive more revenue and build trust with potential customers.

In this conversation, we explore how the lack of intentionality and purposefulness in our sales process can lead to self-inflicted harm. We discuss the importance of practicing sales scripts and honing our sales skills to build trust and overcome the walls that people put up in sales conversations. Chris also shares insights from his book, The Red Chair Experience, which has a powerful origin story and is already making a positive impact on the world.

Whether you're a sales professional or just looking to improve your communication and trust-building skills, this episode offers valuable insights and practical tips for creating a successful sales process. Join us as we learn from Chris Michel and discover the power of taking ownership and delivering what your prospects truly need.

Chris MichelProfile Photo

Chris Michel


Author – The Red Chair Experience, Founder CM Consulting, LLC – Sales and Business Consulting for the home services industry. Chris has over 30 years of sales and management experience and helps small to medium business owners increase sales by creating processes, metrics, and key performance indicators. Chris helps develop business culture and provides big-picture views to guide your company towards more profits.