In this episode of Strategy in Action, host Jason Croft sits down with Chris Blachut, founder of Innate Edge, to tackle one of the most consequential and most overlooked challenges in business and life: figuring out who you actually are at your core and building everything around that.

Chris brings a fascinating story to the conversation. After leaving a comfortable corporate career at Procter and Gamble, pre-retiring at 27, and spending 13 years bouncing through entrepreneurial misadventures with no common thread connecting them, he went deep into neurobiology, personality science, and AI to crack a code he wishes he had cracked decades earlier. The result is a systematic, human-guided assessment process called the X-ray, designed to cut through scattered self-perception and reveal the coherent inner engine that has been driving a person all along.

Jason brings his signature ability to bridge complex ideas into practical clarity, pressing Chris on the real-world application of this work, sharing his own experience going through the X-ray, and drawing out what makes this process genuinely different from the Myers-Briggs assessments most people take, feel mildly validated by, and never think about again.

Viewers and listeners will come away knowing:
• How to identify the core verb that describes the unique way they naturally generate value in the world, and why naming it precisely changes everything
• Why most self-assessments deliver a distorted reflection and what it actually takes to see yourself clearly
• How to build a life narrative around your verb, your violation, and your vision so that motivation stops being something you have to manufacture
• What pragmatic passion really means and why chasing passion without it is just running cleaner fuel through a still-broken engine
• How Chris used years of deep research into neurobiology and personality science, combined with AI and hands-on work with real clients, to turn a deeply personal breakthrough into a process others can now access in under fifteen minutes

Whether you are a seasoned entrepreneur trying to figure out what comes next or someone who has always felt the quiet pull that something is not quite right with the direction you are heading, this episode gives you a concrete, human, and surprisingly fast starting point for finally understanding what you are built for.

Find all the show notes and links here: https://www.strategyactionshow.com/113

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Chris Blachut innate edge decode xray strategy action media leads Jason Croft
Chris Blachut innate edge decode xray strategy action media leads Jason Croft
Chris Blachut innate edge decode xray strategy action media leads Jason Croft