Welcome to Strategy + Action
Nov. 30, 2022

Ep57 Robin Waite - Knowing Your Client's Pain and Charging What You're Worth


Today on the show, Strategy + Action = Knowing Your Client's Pain and Charging What You're Worth

Robin Waite is on the show today.

And we had an absolute blast talking through a couple of really key components to running a coaching and consulting practice.  Or heck, even if you're a freelancer offering services per hour.

We dig into really finding some solutions around that.  And I say solutions because there's a problem if you're simply trading your time for money like that on a per-hour basis.

We start off around the power of knowing your clients' pain points.  It's such an important aspect of a coaching practice (any business at all, really).  We discuss how to do market research to find out what your clients are struggling with.  Also, what are they aspiring to and what are they trying to accomplish?

When we can dig into what they're really struggling with, and then line that up with how we can bring solutions to those problems, we're going to find that perfect fit in the type of client we want to work with along with the solution that we can provide.

We start with the pain points but then we quickly dig into so many different areas that Robin is helping coaches and consultants and even freelancers with his Fearless Business program.

Make sure you check out Robin's books, including Take Your Shot, Online Business Startup, and Marketing Machine.

And Robin mentions in this episode, if you go to Fearless.biz/tys , he'll send you a signed copy of Take Your Shot!

This is a phenomenal and fun interview. So let's jump in!

Robin Waite Profile Photo

Robin Waite

Husband, Dad, Business Coach, Author

Robin is the Founder of Fearless Business, regular speaker at various business events and bestselling author of several books, including Online Business Startup, Marketing Machine and the recent popular release Take Your Shot.

He puts his 2 decades of business experience to work, coaching clients to reach their goals, create more time and increase their revenue.

From the age of 18, Robin spent four years as a systems analyst for a medical devices company, increasing their turnover by 50 per cent, from £1m to £1.5m.

From 2004 to 2016 Robin led a successful marketing agency serving over 250 clients. During this time delivering workshops and masterclasses that helped over 1,000 business owners improve their marketing, product architecture, pricing, websites and digital advertising.

Behind the scenes Robin is a husband and father to two young girls, a surfer and Sunday warrior (road cyclist). He hates going up the hills but is well known at his local cycling club for his descending at speeds more than 50mph down said hills.

Robin holds a Guinness World Record for participating in the largest ever speed networking event, has raised over £5k for a local Children’s charity in the last 4 years and has a goal to help remove 100kg of plastic from the World’s Oceans within the next 12 months via another charity he supports – 4Ocean.