Welcome to Strategy + Action
Aug. 30, 2022

Ep47 Andrew McKinney - Thriving on LinkedIn, Powerful Market Research, and Improving Customer Experience

I'm so excited to bring this episode to you. 

Andrew McKinney is on the show today. 

We have a phenomenal conversation around the really important and yet often overlooked topic of market research and the ways that it blends into the overall customer experience.

There's really no excuse anymore, no matter how small or giant your company is to not take advantage of this integral part of understanding what your prospects and customers think about your brand, your offer, or what you're thinking about offering

It's such a critical aspect of business, especially in the beginning days of starting up a company.  And it's easier than ever to actually do well at this. 

Another area we dig into deep is LinkedIn. 

Andrew has been on the platform for quite a while and has a huge following.  In this past year, he has experimented extensively on what's working and what isn't. 

Besides some individual tactics, what he has discovered and shares in this episode that is really important is the mindset that is really working on LinkedIn.  And not only the numbers aspect of what's working but  also what's working in terms of how to really connect with other folks on the platform. 

Andrew McKinneyProfile Photo

Andrew McKinney

Director, Account Development

I currently work at the Insights Association based in Washington, D.C. The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification, and direct support to enable our members to thrive.

I have worked in the technology, market research & data-focused verticals for the past 11+ years. I am a global connector. I have a great amount of success building relationships & earning credibility from both clients & prospects at world-class organizations. I pride myself on doing business with integrity and I am very grateful for the career I have had this far. Eager to continue learning & evolving as I grow professionally.

I have worked for 3 billion-dollar evaluated companies: Momentive AI (SurveyMonkey), Lucid (acquired by CINT) & Dynata (formerly known as "Research Now". A big part of my story is being mentored and I have been lucky to be around influential tech and data CEOs that have definitely shaped and molded my business acumen.

**the best way to contact me is via LinkedIn or email (andrew.jmckinney@gmail.com).**