Most agencies skip the deep research phase because clients want results yesterday...
But here's what happened when Sara Nay's team spent weeks just understanding one client's business:
Before they created a single ad or wrote one piece of content, the client said: "I can already tell I made the right decision. You understand my business on such a deep level."
That's the power of true strategic alignment.
Because here's Jason's question that cuts right to the heart of it: "If you don't do that... what's a win?"
When your team doesn't know what success looks like, how can they deliver it?
Full conversation with Sara Nay reveals exactly how to get your entire team aligned before you spend another dollar on marketing.
