Sara Nay just dropped a bomb: "I don't think continuing to pay an agency for execution forever is going to be the thing that people do."
Her new book "Unchained" reveals the future of marketing for small businesses.
Here's the shift she's seeing: Fractional CMOs handling strategy. Internal teams powered by AI handling execution.
But here's where most businesses are screwing this up...
They're going tool-first instead of strategy-first. Jumping into AI solutions without the strategic foundation.
Sara's rule? "Strategy before technology. Always."
The mission is simplifying marketing during this massive AI evolution.
Full episode breaks down exactly how to make this transition in your business without getting lost in the chaos.
