Today on the show, Strategy + Action = The Power of Connecting Authentically

Steve Spiro is on the show today. And we dig into one of my favorite topics in the world, which is connecting. And we both use this term very purposefully and strategically, because it goes far beyond what a lot of folks would a pile of simply networking: meeting new people, growing your business that way, etc.

That is one part of Connecting, certainly. And for us, networking is not a "four-letter word". Some people have a negative connotation to it around being forced to go to a Chamber of Commerce meeting or something like that.

The other reason for the term, though, is that it goes deeper than just networking. It's not simply meeting somebody, and maybe you'll do business together one day. It's really leading with the fact that my goal is to connect with this other person, learn their story, dig in, and see what they're all about. And then maybe there's business to be done, or I know someone who needs their service or whatever that might be.

But it's that connection first.

We really talk about this concept of connecting authentically, and we go deep into what that actually means. Because it's one thing to have your intention be that connection that I just described, but it's a completely different thing for the other person to feel it. And there are some things that go into it that may seem like, "I shouldn't have to think about that. That's just being a human."

But often, there are very purposeful things that we need to do to make sure that the other person feels that intent that we have. So I encourage you to dive into this episode with us and if you have that negative connotation of networking or things like this, hopefully, this gives you a different perspective on that and will help ease those fears or anxiety around it.

#connecting #authenticrelationships #connectingauthentically

steve spiro master connector connecting authentically jason croft strategy action
steve spiro master connector connecting authentically jason croft strategy action
steve spiro master connector connecting authentically jason croft strategy action