It's time to inject some humanity into "boring" industries!

Bill Kenney shares how to breathe life into your brand, even in traditional sectors.

Key takeaways:
• Identify your business's core characteristics
• Align your brand with your true motivations
• Move beyond outdated "businessy" approaches

Check out this amazing full episode of Strategy + Action for more branding insights: https://www.youtube.com/watch?v=gKLfAUgJOsw

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