In this clip from Ep45 of Strategy + Action, Taylorr Payne of @SpeakerFlow and Jason Croft discuss the importance of making sure people know what it looks like to work with you.
You can make all of the great content in the world, but don't assume your audience of that content will work to figure out how to hire you.
Check out the full episode here: https://www.youtube.com/watch?v=GoJDsFRd-xk
