In this clip from Ep53 of Strategy + Action, Anshar Seraphim and Jason Croft discuss how critical it is to change how you approach someone in a sales conversation based on their personality type.
Sales scripts can be valuable "jumping off points", but if you communicate the same way with every person you talk to, you're only going to resonate with the small percentage of people who happen to be just like you.
Make sure you check out the full episode and discover how you can actually incorporate this into your business and sales conversations: https://www.youtube.com/watch?v=7YPdoBUVhXw
