Today on the show, Strategy + Action = How to Build a Sales Process without Losing Your Humanity

John "Small Mountain" Hill is back for a second appearance on the show. He's written a fantastic book called, Selling From Scratch.

John is an amazing guy and phenomenal at training sales teams. So much of both his expertise and his love of building relationships comes through in his book.

There was so much I wanted to dive into after reading it, but the number one thing was this idea of building out the necessary systems and processes for selling, while still maintaining the humanness of selling and interacting with another person throughout it.

And what I love about this interview, too, is that you'll notice a transition to another day where we redid a huge portion of the talk.

Why?

Because one thing that I just love about John is that he really wants to give as much value as possible. It's how he runs his group, his training, his consulting - everything. When we did round one of the interviews, we just didn't quite nail it in terms of that complete answer. So we jumped in for the second part, and I'm so glad we did. We ended up just having a fantastic in-depth conversation around this whole idea, and I know you're gonna love it.

Let's jump in!

john small mountain hill adapted growth sales selling from scratch jason croft strategy action sherpa selling from scratch
john small mountain hill adapted growth sales selling from scratch jason croft strategy action sherpa selling from scratch
john small mountain hill adapted growth sales selling from scratch jason croft strategy action sherpa selling from scratch