Welcome to Strategy + Action

Videos

March 12, 2026

Why Introverts Dominate Podcast Guesting

Why Introverts Dominate Podcast Guesting

Introverts don't hate talking to people. They hate uncontrolled environments with 100 variables. Podcast guesting lets you do the thing you already love in a controlled one-on-one setting. Then it becomes your marketing. Dustin explains why this is the perfect strategy for coaches who love their work but hate traditional…

View more
March 11, 2026

The Guest List Strategy Nobody Uses

The Guest List Strategy Nobody Uses

Every podcast you appear on interviews new guests every week. That's an evergreen relationship goldmine most people ignore. Dustin reveals how to systematically connect with other guests as potential clients, partners, or podcast hosts. It's the cool kids club you're already in. #PodcastGuesting #NetworkingStrategy #RelationshipBuilding #BusinessNetworking #PodcastMarketing #LinkedInStrategy #StrategicPartnerships #BusinessGrowth

View more
March 10, 2026

The Free Playbook That Landed Him Seven Figure Clients

The Free Playbook That Landed Him Seven Figure Clients

Dustin Riechmann gives away his entire podcast guesting system for free. The 5 Ps framework, pitch templates, AI tools, and the guest list strategy that opens up exponential opportunities. His business model? Give you everything to do it yourself. Then help the people who want the shortcut. #PodcastGuesting #FreeResources #BusinessStrategy…

View more
March 9, 2026

Why Most Podcast Guests Never See Real ROI

Why Most Podcast Guests Never See Real ROI

Podcast guesting generates leads and builds your email list. But that's not why it works. The real power is in the human relationships you build at scale. Dustin Riechmann breaks down why one conversation can become an inflection point for your entire business. #PodcastGuesting #RelationshipMarketing #BusinessGrowth #PodcastStrategy #NetworkingTips #LeadGeneration #ContentMarketing…

View more
March 9, 2026

He Sold Meat Sticks on Podcasts and Hit 7 Figures (Here's the Exact Process) with Dustin Riechmann

He Sold Meat Sticks on Podcasts and Hit 7 Figures (Here's the Exact Process) with Dustin Riechmann

Grab Dustin’s Premium Podcast Guesting Playbook for free at https://7figureleap.com/start In this episode, Jason Croft sits down with Dustin Riechmann, founder of Seven Figure Leap, to explore how coaches, consultants, and agency owners can use podcast guesting to systematically grow their business. Dustin shares his unconventional journey from civil engineer…

View more
Feb. 7, 2026

Why Your Company Training Keeps Failing And What To Do Instead

Why Your Company Training Keeps Failing And What To Do Instead

Nine times out of ten, companies hire consultants to solve the wrong problem. Lynette Xanders explains why clients come in the wrong door, asking for brand fixes when they have culture problems, or requesting sales training when the real issue is something completely different. This is why most corporate training…

View more
Feb. 6, 2026

The Entire Client Lifecycle in 60 Seconds: How Referral Marketing Actually Works

The Entire Client Lifecycle in 60 Seconds: How Referral Marketing Actually Works

Most business coaches are grinding for leads like it's 2015. Derek Morgan breaks down how referral marketing handles your ENTIRE client lifecycle... from lead gen to re-engagement... in one simple conversation. This isn't networking. This is strategy. Watch the full episode to learn how to build a referral system that…

View more
Feb. 5, 2026

The One Page Document That Saves Companies Millions In Do-Overs

The One Page Document That Saves Companies Millions In Do-Overs

Lynette Xanders reveals why the creative brief is the closest thing to a silver bullet in marketing. Most agencies give away their strategy for free and charge only for creative work. But when Nike, Adidas, and major corporations learned how to use this one-page framework correctly, everything changed. Learn what…

View more
Feb. 5, 2026

Why Your Team Training Isn't Working And What Actually Does With Lynette Xanders

Why Your Team Training Isn't Working And What Actually Does With Lynette Xanders

In this episode of Strategy & Action, host Jason Croft sits down with Lynette Xanders, founder of Wild Alchemy and former strategist at Stan Richards' legendary agency. Lynette reveals how she evolved from account planner to culture transformation specialist, working with brands like Nike and Adidas, and agencies like Wieden+Kennedy.…

View more
Jan. 16, 2026

Stop Networking and Start Building Referral Partnerships That Actually Make You Money

Stop Networking and Start Building Referral Partnerships That Actually Make You Money

Sign up for your free account on ReferU2 here: https://www.referu2.com/s/user_36JW3cUF1fjhEKvfMTF8SK4DTev --- If you're tired of grinding through networking events like some LinkedIn zombie… Hoping you'll magically bump into your next client… This episode is gonna be a wake-up call. Jason sits down with Derek Morgan... The dude who literally REVERSE…

View more
Jan. 11, 2026

Why Finishing a Movie Means You Finally Know How to Make It

Why Finishing a Movie Means You Finally Know How to Make It

Will Canon quotes Fincher and nails the filmmaker's paradox: you only truly understand how to make a movie after you've finished making it. Every project teaches you what you like, what you don't, and gives you more tricks for the next one. That's why he's already chomping at the bit…

View more
Jan. 10, 2026

The Confession A Preacher A Murder Confession A Terrifying Secret

The Confession A Preacher A Murder Confession A Terrifying Secret

Will Canon's new film The Confession hits streaming January 16th. A musician returns to her childhood home and discovers a recording of her preacher father confessing to murder. But he never killed anyone... right? This is what happens when a filmmaker with serious rigor spends five years crafting a story.…

View more
Jan. 9, 2026

The Power Trait That Separates Working Filmmakers from Wannabes

The Power Trait That Separates Working Filmmakers from Wannabes

Filmmaker Will Canon breaks down his secret weapon: RIGOR. Not talent. Not connections. The discipline to go back to the drawing board 15-20 times until it's actually right. This is the first episode in Jason Croft's new Power Traits series, where he identifies the ONE core trait that's made his…

View more
Jan. 9, 2026

The Power Trait That Separates Working Creatives from Dreamers with Will Canon

The Power Trait That Separates Working Creatives from Dreamers with Will Canon

How to build a career that actually LASTS in an industry where most people flame out... This is the FIRST episode in a new series Jason's calling Power Traits. Where he brings on people he's known for YEARS... And identifies the ONE core trait that's made them successful. Not the…

View more
Jan. 9, 2026

Why Your Best Ideas Are Killing Your Business with Kasim Aslam

Why Your Best Ideas Are Killing Your Business  with Kasim Aslam

Entrepreneurs are idea machines. Which sounds great... until you realize each new idea is sabotaging the momentum you already have. In this clip from Strategy in Action, Kasim Aslam breaks down the ONE hire that changed his entire business... It's what he calls a "Business Builder." Someone whose literal job…

View more
Jan. 8, 2026

I Forced Caterpillar Executives Into American Girl And They Didn't Want To Leave

I Forced Caterpillar Executives Into American Girl And They Didn't Want To Leave

When Caterpillar wanted to improve their customer experience, Steve Miller loaded executives onto a bus and dragged them into the American Girl store. They went in kicking and screaming. Four hours later, he had to pull them out. What happened? They discovered customer experience secrets they'd never find looking at…

View more
Jan. 7, 2026

The Three Questions That Determine If Your Niche Will Actually Make Money

The Three Questions That Determine If Your Niche Will Actually Make Money

Everyone tells you to "niche down" but nobody tells you HOW to pick the right niche. Steve Miller breaks down the three critical questions: Can you find them? Do they have money? Do they talk to each other? If you can't answer yes to all three, you're wasting your time.…

View more
Jan. 6, 2026

Why Being Better Than Your Competition Is Actually Killing Your Sales

Why Being Better Than Your Competition Is Actually Killing Your Sales

You don't lose sales because you're not good enough. You lose them because you look too similar to everyone else. Steve Miller explains why "better" doesn't matter if prospects can't tell you apart from the competition. When you're just another option, it all comes down to price. The real win?…

View more
Jan. 6, 2026

Build Your Vitality Before The World Drains It

Build Your Vitality Before The World Drains It

Mental vitality. Physical vitality. The ability to actually ADD value instead of just survive. Paul Hoyt breaks down what it takes to become the strongest version of yourself... so you can show up for the people who need you most. Good people need to band together. And it starts with…

View more
Jan. 6, 2026

Good People Need To Get Stronger (Here's Why)

Good People Need To Get Stronger (Here's Why)

The world doesn't reward kindness... it rewards strength. Paul Hoyt built the Good Power Project to help good people stop getting walked over and start becoming forces to be reckoned with. If you're tired of being nice and finishing last, this is your wake-up call. Time to level up. #goodpowerproject…

View more
Jan. 5, 2026

Why I Actually Care About Helping You

Why I Actually Care About Helping You

Paul Hoyt could've stayed in his lane. Made money. Kept quiet. But he didn't. Here's the real reason he's obsessed with helping people break through their BS and live better. Spoiler: It's not what you think. If you've ever wondered why some people go out of their way to help…

View more
Jan. 5, 2026

Apple Hired Me After Watching Me Destroy Them At A Trade Show

Apple Hired Me After Watching Me Destroy Them At A Trade Show

Most exhibitors at trade shows just sit there hoping someone stops by. Steve Miller did the opposite and caught Apple's attention. He shares what he did differently that made Apple's trade show manager walk up and say "you've been kicking our ass for four days." The secret? Actually talk to…

View more
Jan. 5, 2026

The One Skill That Changes Everything (And Why You Keep Forgetting It)

The One Skill That Changes Everything (And Why You Keep Forgetting It)

Most people don't struggle because they CAN'T change. They struggle because they forget they CAN. Paul Hoyt breaks down the biggest challenge we all face... and the simple habit that fixes it. If you've ever felt stuck in stress, tension, or settling for less than you deserve, this is your…

View more
Jan. 5, 2026

Stop Competing On Price And Become The Only Choice With Steve Miller

Stop Competing On Price And Become The Only Choice With Steve Miller

Grab Steve Miller's 25 Uncopyable Action Steps FREE here: https://www.beuncopyable.com/jason-croft In this episode of Strategy & Action, Jason Croft sits down with Steve Miller—author of 11 books including Uncopyable—to break down why being "better" than your competition is a trap... and what to do instead. Steve reveals the concept of…

View more