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Lynette Xanders

Lynette Xanders Profile Photo

Strategist/Trainer/Author

An OG Account Planner at DDB, BBDO, Cole&Weber and The Richards Group turned OG remote solo-preneur working with the likes of Wieden+Kennedy. Primarily an insight gatherer and brand/communications strategist, I had to teach strategic people to be more creative and creative people to be more strategic and teach them all how to create and nurture ideas together--this began in my agency life and translated to helping clients with creative development (both internally and with their external agencies.) My books (How to Write a Killer Brief and Momentum) have been the foundational artifacts for many company offsites (such as adidas, Nike, ServiceNow, etc.) I collect fabulous living situations (houseboats, high rises, country retreats) and am ever in search of the perfect eggs benedict and croissant.

Feb. 5, 2026

Ep110 Lynette Xanders—How Wild Alchemy Transforms Fragmented Teams Into Creative Powerhouses

In this episode of Strategy & Action, host Jason Croft sits down with Lynette Xanders, founder of Wild Alchemy and former strategist at Stan Richards' legendary agency. Lynette reveals how she evolved from account planner to ...