Welcome to Strategy + Action

Ben Lightfoot

Ben Lightfoot Profile Photo

Cheerleader

With over 25 years of experience in advertising,
communications, and technology, Ben has had the
privilege of working with large multinationals, boutique independents, and small start-ups across New Zealand, Australia, New York, London, Paris, Singapore, and Indonesia.

He is one of the few professionals who have held senior roles in both creative and management capacities across brand, retail, direct, and digital sectors. His work has been internationally recognized with awards for both strategy and creativity across these disciplines.

His career includes executive roles such as CEO for global advertising agencies like McCANN Worldgroup Singapore, Publicis Groupe and Saatchi & Saatchi Indonesia, and APAC Head of large advertising for Facebook & Instagram.

He has led cross-functional teams accountable for Human Resources, IT, Finance, Risk and Strategy, Operations, Sales and Marketing, Change Management, and his passion for Cultural Change, Business Improvement, and Growth
Optimization.

Ben’s coaching approach is centered on inspiring
high-performance across all areas of life, empowering
business owners to achieve sustainable growth and
realize a compelling vision through strategic insights,
proven systems, and continuous learning.

Ben is a certified ActionCOACH in Business Coaching,
Executive Coaching, CEO & Leadership Coaching
and Culture Change.