Welcome to Strategy + Action
Dec. 8, 2022

Ep58 Chris Bogue - Creating Effective, Mercifully Short (and Not Boring) Video Content


Today on the show, Strategy + Action = Creating (Mercifully Short) Videos That Aren't Boring

Chris Bogue is on the show today we're talking about the power of creating short, quick, enjoyable videos out there, both on the content marketing side of things - posting on LinkedIn to grab attention and educate your audience, but especially in the sales process.

Chris is a master at helping your message your prospects with these short little fantastic videos that are all about them.

Chris does an amazing job of grabbing attention on LinkedIn.  I came across his hilarious videos and jumped on a LinkedIn live he was doing, teaching folks about his process.

What's just as important - maybe more so - as the "grabbing attention" aspect of what Chris teaches, are the systems and processes that Chris helps his clients with in order to create this content.

He works with folks all the time who have never done this before.  Even though they're on board with the idea of doing video, they've bought his course or hired him directly, it's a foreign language for them.   They have no idea how to go about this.  So the process he takes them through not only makes it achievable and consistent but also helps them find their unique approach.

Chris is a sketch comedian and improviser who wrote and directed shows at Chicago's Second City Theater, but he also knows the sales world and knows what it takes to really move the needle when it comes to those direct outreach videos, for instance, and what to do once those videos work.

We had a blast talking about this subject, and I know you'll get a ton out of it.  So let's jump in.

Transcript

The Power of Mercifully Short Videos with Chris Bogue

Videos are one of the most powerful forms of content that you can create. They can engage your audience and help you tell your story in an engaging way. In this blog post, we’re going to share the power of mercifully short videos with Chris Bogue. Chris is a storyteller and video producer who has mastered the art of engaging content. He’s also developed a unique style of video that can help you unlock your video sales potential. By learning from Chris, you’ll be able to create engaging videos that will help you reach your audience and increase your sales.

 

Engaging Content for Maximum Impact with Chris Bogue

Video is one of the most powerful forms of content out there. Not only does it allow you to share your story and message with the world, but it can also be used for marketing and sales outreach. And, thanks to Chris Bogue, you can create engaging videos that will have a huge impact on your audience.

 

Chris is a master of mercifully short video content – or edutainment as he calls it. His videos are funny and educational at the same time, which makes them a hit with both marketing and sales professionals. In this discussion, Chris will share his tips for creating engaging videos that will have an impact on your audience. You'll learn how to use video content to reach your target market, increase conversions, and build relationships that will last long into the future.

Unlock Your Video Sales Potential

Video marketing is one of the most powerful forms of marketing out there. With video, you can reach a large audience quickly and easily, which is great for getting your message out there. However, making a video that sells is no easy task. That's where Chris Bogue comes in.

 

Chris has a lot of experience working with video content – both as a publisher and as someone who has made videos themselves. He knows how to create videos that are engaging and entertaining, which is key if you want your viewers to stick around for the long haul. Chris also understands the importance of creating positive content for your brand – after all, it's not enough to simply make good videos; you need to make sure that what you're selling is positive too!

 

If you're looking to start selling on video in a big way, then Chris is the man for the job. He'll help you create videos that are both effective and positive for your brand – and that will definitely pay off in terms of sales!

Making the Sale- Crafting Unique Conversations

The world of sales is changing, and so is the way that you sell. Gone are the days when you need to project your voice and stand in front of a camera for long periods of time. Today, sensitive microphones mean that you can easily speak to prospects without having to be loud or shout. This allows you to connect with them on a more personal level, and it makes the sale much easier.

 

When crafting your sales message, it's important to remember that prospects are just like people sitting at a coffee table. They want to be able to understand what you're saying and why they should choose you over your competitor. That's where videos come in handy – they can cover ground quickly and concisely, which ensures that everyone understands the message. By using 50 different topics rather than making dense videos, you make sure that everyone internalizes the concepts taught within them. This way, they're more likely to take action and buy from you!

Attention-Grabbing Funnel- How to Engage Potential Customers

There's no doubt that video is one of the most popular forms of content online. Not only is it engaging, but it can also be helpful in reaching potential customers. Videos help to paint a picture for people, and they're often more likely to take action if they understand what you're selling and how it can benefit them.

 

In this section, I'll provide guidance on the power of mercifully short videos. By following these simple guidelines, you can create videos that are both attention-grabbing and useful. Additionally, by focusing on shorter content, sales teams have more time for quality interactions with leads. This allows for better lead conversion rates and greater customer engagement overall.

 

Furthermore, by sharing simple, personalized messages in your videos, you make it easier for people to take action when contacted by sales teams. This is key because not every prospect is interested in hearing about your product or service from start to finish. Rather than force them into a long video or conversation where they don't have any control over what's being said or shown, focus your efforts on making videos about the person watching rather than a five-minute advertisement or product demo. This will make your sales pitch much more personal and engaging – ensuring that people are more likely to listen attentively and take action accordingly!

Exploring Creative Video Outreach for Sales

Sales is all about connecting with the right people and getting them on board with your vision. When you're engaging with potential customers, it's important to remember that sales should be consent-based. This means that you need the customer's permission before contacting them and should only do so if there is a clear fit between your products and theirs.

 

If you find alignment between your offerings, values, and theirs, it's fine to leave comments on their posts or send LinkedIn requests. However, it's also important to show that you value them by referring back to previous interactions of theirs as well as what problems can be solved by your services. By doing this, you are demonstrating that you are interested in understanding their needs and want to help them solve any issues they may have.

 

When reaching out through video, it's important to have a CRM system in place so that you can track responses and measure the effectiveness of your outreach efforts. Don't just bombard everybody with videos – aim for specific targets instead! This will help you focus your messaging and increase response rates. In addition, be creative when creating videos – tailoring them specifically to the person or company you are reaching out to can increase response rates even more! There is still so much we don't know about using video in sales outreach – go ahead and explore what possibilities exist today!

Unlock Your Sales Potential with Cold SDR Outreach

Cold SDR outreach on video can be a daunting task when it comes to contacting potential customers. After all, these are salespeople who may not be familiar with the technology or its capabilities. However, using video can really help them make the connection with decision-makers more easily.

 

Video is a powerful tool that can allow you to reach prospects in their own time and on their own terms. By providing them with information in a way that they understand, you can build trust and rapport – two key components of cold SDR outreach. Additionally, by focusing on discovery and understanding if the customer will be a good fit for your product or service, you create an opportunity for success that is difficult to replicate through other methods.

 

Finally, calls-to-action within your videos are an important part of any cold SDR outreach campaign. This helps to incentivize the prospect towards providing feedback instead of guarding themselves against salespeople. By connecting with prospects on an emotional level, you are more likely to earn their trust and ultimately close the sale.

In Summary

In conclusion, video sales is a powerful tool that, when used correctly, can help you close more deals and boost your bottom line. However, it's important to remember that not all videos are created equal. In order to maximize your video sales potential, you need to create engaging content that will grab attention and spark interest. Additionally, you need to ensure that your video outreach is creative and unique in order to stand out from the competition. By following these tips, you can unlock your sales potential and take your business to the next level.

Chris Bogue Profile Photo

Chris Bogue

Owner

Chris Bogue is the creator of the Complete Guide to Selling on Video. He coaches people to create mercifully short video content. In addition to being a veteran of Chicago's tech sales scene, Chris is a sketch comedian and improviser who wrote and directed shows at Chicago's Second City Theater.