Welcome to Strategy + Action
March 5, 2021

Ep20 Craig Severinsen - Being a Great Leader to Be Great at Sales

Today on the show, Strategy + Action = Being Great at Sales Means Being a Great Leader

Craig Severinsen is an incredible business coach who guides his clients on how to sell higher-ticket packages and do it from a place of confidence.

He shows them how to go from being a service provider to being a business resource to their clients.

Johnathan and I dig deep with Craig on the importance of showing up as a leader in your industry in order to truly serve your clients.

We cover that and a flood of other juicy topics:

- Providing a result vs. providing a service.

- Operating as a leader now, not "someday".

- Stepping into the role of being an expert.

- Signing up for being an entrepreneur is signing up for a lifetime of self-development.

- Asking the tough questions during a sales call.


And check out Craig's new show, Built to Scale - https://builttoscalehq.com/

Craig SeverinsenProfile Photo

Craig Severinsen


Craig Severinsen is a business consultant that helps entrepreneurs grow their business and reclaim their life. He is on a personal mission to end entrepreneurial burnout, and help every business owner live life to the fullest.

Craig is best known for his innovative approach to building an engaged audience through Real Time Market Research, which helps entrepreneurs build better offers and more effective Marketing campaigns.

Craig is the founder of Bright Works Training, a business consulting firm based out of St. Louis Missouri.

Bright Works Training’s programs focus on taking action, so that you can finally have the success, freedom and support you deserve - without sacrificing your personal life.