Ep105 Marnie Stockman & Nick Coniglio - Leadership Is Life: Why Self-Leadership Matters More Than Your Job Title

Most people think leadership is something reserved for executives in boardrooms. Marnie Stockman and Nick Coniglio are here to flip that script completely.
In this episode, Jason sits down with the duo behind "Lead It Like Lasso" to explore why leadership isn't just about managing teams—it's about managing yourself first. They dig into the messy, beautiful truth that whether you're running a company, teaching a classroom, or navigating your family relationships, you're already leading in some way. The question is: are you doing it well?
Marnie and Nick share how they went from working at the largest EdTech company in the world to starting, scaling, and selling their own business in three years. Their secret? A framework built on core values, self-awareness, and the kind of relatable leadership that doesn't require you to be Richard Branson.
Jason pushes into the practical side of things—how do you actually discover your core values without staring at a blank page? How do you lead yourself when you feel stuck? And why does thinking about your legacy matter when you're just trying to get through the day?
The conversation also touches on their latest book "The Business of You," which challenges listeners to run their lives with the same intention they'd bring to running a successful company. Because at the end of the day, the most important project you'll ever work on is you.
If you've ever felt like leadership books are written for someone else, this episode is for you.
Find all the show notes and links here: https://www.strategyactionshow.com/105

Marnie Stockman & Nick Coniglio
Authors
About Marnie Stockman & Nick Coniglio
Authors of Lead It Like Lasso | Founders of Blue | Champions of Character-Driven Leadership
Marnie Stockman and Nick Coniglio are the co-authors of Lead It Like Lasso, a wildly practical and delightfully unpretentious leadership book inspired by the hit show Ted Lasso. With backgrounds in education, EdTech, and executive leadership, they built and sold an eight-figure company by prioritizing core values and character over resumes and job titles. Today, they help people become the best version of themselves—whether in the boardroom, classroom, or living room.
Through their growing ecosystem—including the Lead It Like Lasso masterclass, the satirical Work In ProgMess newsletter, and their upcoming personal leadership app, Blue—Marnie and Nick are on a mission to make personal growth feel less like a chore and more like a character arc.
Their work centers on one powerful belief: Leadership isn’t a title. It’s how you show up.